Against the backdrop of increasing competition in the electric car sector, Tesla is preparing to launch 'Redwood', an affordable electric vehicle planned for mid-2025. With its estimated starting price of $25,000, this model aims to make electric mobility accessible to a broader segment of consumers. This strategy marks a marked change from the Model 3, the cheapest option currently offered by Tesla, and is a direct response to competition from manufacturers such as BYD. The 'Redwood' initiative complements innovative projects such as the Robotaxi, suggesting an expansion of Tesla's product portfolio to meet different mobility needs. With these moves, Tesla is not only consolidating its presence in the electric vehicle market, but also paving the way for a future in which the electric car is within everyone's reach, marking a potential turning point in the transition to clean energy.