Milan Design Week 2024: a record success

Milan Design Week 2024 recorded unprecedented numbers, confirming it as one of the most significant events in the international design and furniture scene.

With more than 360,000 visitors to the Salone del Mobile and 1125 events at the Fuorisalone, this year’s edition marked a significant increase compared to previous years, generating an economic input of more than 260 million euros.

Milan Design Week 2024 recorded unprecedented numbers, confirming it as one of the most significant events in the international design and furniture scene. With more than 360,000 visitors to the Salone del Mobile and 1125 events at the Fuorisalone, this year’s edition marked a significant increase compared to previous years, generating an economic input of more than 260 million euros.

Salone del Mobile Milan 2024: a record influx

The Salone del Mobile Milano 2024, held at the Fiera di Rho, saw an increase of 17.1% compared to the previous year, with a total attendance of 361,417. A particularly satisfying result was the 26.8 per cent increase in the attendance of operators, 65.8 per cent of whom came from abroad. These figures confirm the crucial role of the Show in promoting the internationalisation of the sector’s companies and consolidating its leading position on the world furniture and design scene.

Among the top 15 market geographies, the return of China stands out, followed by Germany, Spain, Brazil and other countries, highlighting the global appeal of the event. In addition, the number of accredited journalists and media professionals increased, with 50.4 per cent coming from abroad, further consolidating the Show’s international visibility.

Fuorisalone 2024: the beating heart of design

With 1125 events in the official guide, Fuorisalone 2024 confirmed its position as the largest annual event in the international design calendar. The enthusiasm and the influx of visitors from all over the world further strengthened Milan’s role as a nerve centre for meeting, updating and business for industry professionals, as well as for enthusiasts and students. The Design Week catalysed global attention, generating an estimated EUR 260.8 million in economic revenue, marking a 13.7% increase over the previous year (data to be confirmed in the coming days), with Fuorisalone.it registering a 20% increase over 2023.

The Fuorisalone brought new life to lesser-known places and stimulated the discovery of new corners of the city of Milan. From large garages overlooking the Darsena to atmospheric industrial spaces, from former railway yards to historic residences, the event transformed the city into a stage for innovation and creativity. The events explored the theme of the relationship with home in original and surprising ways, offering spectators unique and engaging experiences.

Fashion played a significant role during Fuorisalone 2024, highlighting the synergy between design, fashion and art. Numerous activities helped to promote cross-fertilisation between the various sectors, further consolidating the cosmopolitan profile of the event. The collaboration with miart and the consolidation of the partnership with Salone del Mobile.Milano have further enriched the programme, offering visitors a wide range of experiences and opportunities.

The numbers for the 2024 edition testify to unprecedented participation, with significant growth in online audience and media coverage on a global scale. Instagram was confirmed as the most visited social channel, recording a significant increase in followers and extensive coverage of the event. Interest in the Fuorisalone has grown steadily over the years, reflecting Milan’s central role in the world of design and innovation.

Reflections on the 2024 Edition

The 2024 edition of Milan Design Week showed a return to pre-Covid flows, with a significant growth in international attendance. In addition, the focus on the home and its relationship to living spaces was the focus of numerous events, reflecting the growing interest in design and furniture in the post-pandemic era.

With a steadily growing online presence and extensive social media coverage, Milan Design Week confirmed its global relevance and influence.

Precisely because of this importance, also confirmed by the data we have reported, we at FGN participated in this edition of Design Week.
We were able to take away a lot of ideas for improvement, thanks to such a stimulating environment and the discussions with each of you.

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