
Iphone sales drop in 2024: Chinese brands surge
In Q1 2024, Apple recorded a significant drop in iPhone sales, down 9.6 per cent year-on-year, selling 50.1 million units compared to 55.4 million in Q1 2023. This drop allowed Samsung to regain the top spot among smartphone manufacturers. Apple’s decline is attributed to intense competition, especially from Huawei, and geopolitical tensions between the US and China. Despite overall smartphone market growth of 7.8 per cent, Apple’s market share dropped significantly. These events suggest that Apple will have to review its market and product strategies to maintain its competitiveness, especially in key markets such as China.








