August is the peak month for summer holidays, but also the most expensive. So how much does a one-week vacation really cost for a typical family with two children? Here’s an updated overview based on 2025 data.
1. Average cost for a family of four (2 adults + 2 kids)
In 2025, a family of two adults and two children spends an average of €1,500 to €2,500 for one week of vacation at the seaside. This includes transportation, accommodation, beach services, meals, activities, and entertainment. The price has slightly increased compared to 2024, mainly due to inflation and rising service costs.
In more exclusive destinations, prices go up significantly:
- Sardinia: €2,600–3,000
- Puglia: €1,350–1,450
- Veneto: €1,500
- Emilia Romagna: from €1,030 (Rimini) to €1,498 (Riccione)
📌 Estimated average: €1,500–2,500 for a family of four.
2. Weekly cost breakdown
| Category | Estimated Cost (€) |
|---|---|
| Accommodation (2 rooms) | 1,000 – 1,500 |
| Beach services (umbrella, loungers) | 200 – 300 |
| Meals (breakfast, lunch, dinner) | 500 – 700 |
| Transportation (car/ferry/tolls) | 200 – 400 |
| Activities and excursions | 300 – 500 |
| Extras (souvenirs, ice cream, etc.) | 200 – 400 |
| Total Estimated Cost | 1,500 – 3,000 |
These figures reflect real family expenses for a beach holiday in a mid-range location during high season.
3. Comparison with mountain and cruise holidays
Mountains are generally more affordable: a one-week vacation costs around €1,000–1,200, with many free outdoor activities.
For a family cruise, prices range from €2,500 to €3,500, depending on the cruise line, route, and services included.
4. Key factors influencing the budget
Vacation costs vary greatly depending on:
- Destination: Exclusive spots like Sardinia cost 50–100% more than traditional seaside towns.
- Accommodation type: Hotels vs B&Bs or rentals.
- Activities and dining: Excursions and restaurant dining significantly affect the final price.
5. Real tips to save money
Here are a few practical suggestions:
- Book early to access lower prices
- Choose B&Bs or holiday apartments over hotels
- Avoid peak weeks like mid-August (Ferragosto)
- Prefer free beaches or low-cost beach clubs
- Look for free local events and outdoor activities
📌 In conclusion
| Type of Vacation | Estimated Cost (€) |
|---|---|
| Beach holiday (1 week) | 1,500 – 2,500 |
| Mountain holiday | 1,000 – 1,200 |
| Cruise for 4 people | 2,500 – 3,500 |
In August, a family of four typically spends between €1,500 and €2,500 for a beach vacation. Choosing exclusive destinations or all-inclusive resorts can push that to €3,000 or more. Mountain holidays or alternative travel options can reduce costs to under €1,200.
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